This is important because the ADA seal assures the consumer that the product has been tested thoroughly according to its dental health standards and will perform to the level claimed by the manufacturer.
Before a toothbrush can be marked with the ADA Seal of Acceptance the manufacturer must submit detailed information such as all advertising and packaging information, results of any scientific research on the effectiveness of the product, proof of acceptable manufacturing methods, and package insert.
Once all of this criteria has been submitted, members of the ADA council and staff scientists examine all the evidence on the product’s effectiveness and safety and decide whether it will receive the seal. This applies to oral care products of all kinds, and a list of those that carry the seal can be found on the ADA website.
Whether you choose a manual or power brush, brand name or generic (and some generics are approved with the ADA seal), the most important thing is to practice good oral health habits. Brush firmly but gently, alternating between circles and back and forth, for a full two minutes. Remember not to apply too much pressure because even with soft bristles, aggressive brushing can still result in damage to enamel and soft tissue over the long-term. Change your brush out every two to three months, sooner if it begins to fray or lose bristles. Visit your dental professional regularly and consult him or her on the kinds of oral health products that are best for your individual situation. Pay attention to these good habits and your mouth will thank you.